Think Profits.com. Inc. - Search Engine Optimization Specialists
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MOBILE FRIENDLY WEB SITE DESIGN |
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Is Your Web Site DESIGN Mobile FRIENDLY And Ready For The Next Online Revolution?
In less than twenty years, mobile phones have gone from being rare and expensive pieces of bulky equipment used primarily by the business elite to a pervasive, low-cost, portable personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children using mobile phones. In the United States, 50% of children are now using mobile phones.
Globally, there are roughly 2.3 billion mobile subscribers... as opposed to 1 Billion PC users. As Yahoo Analyst Russell Beattie points out "...it's really not a matter of if the mobile phone will become the dominant internet platform anymore, but when." The new Iphone recently launched in US and Canada is just the tipping point. It's time for forward thinking on mobile search optimization and marketing for your business starting today... here's why:
The mobile industry is truly still in it's Infancy; however, when it comes to technology the rate of maturity happens faster than in any other industry. So what does this mean to you and your business? It means that NOW is the time to ensure your web site is mobile friendly and ready to take on the online revolution that is happening with how internet users are searching for your business products and services online.
What's Different About Mobile And How Does It Effect My Existing Business Web site?
There are many reasons why your business web site will need to be mobile friendly and mobile optimized:
- Traditional web browsers are forgiving, however Mobile browsers are not. If your web site's design is not mobile friendly, it will not correctly display your web site and allow for easy access to the information that users will be looking for -- important information such as your contact info (click to call), service overviews/locations, and directions / address information. If users can't access what they're looking for quickly, your potential business and profits will be lost to competitors who's web sites are mobile ready.
- There are infinite mobile handset, browser, view setting combinations possible. This means your web site will need to be constructed in a programming language that allows for correct display on the different screen resolutions.
- There are different Search Engine Bots & Crawlers for mobile web sites, which means your web site will need to be optimized for them as well, so that your business web site is listed / found in search results.
- Web sites that are not mobile friendly will also have slower download speeds and connectivity issues.
Do I need a web site with a .mobi extension?
In short, No -- although we do still recommend to buy the .mobi domain and any other domain extensions in combination with your business name to protect it from falling into the hands of a competitor that may use it or forward it to their web site, it's no longer a WAP/.MOBI world.
What's the direction the biggest/hottest leading industry companies such as Apple and Youtube.com taking for their sites? .mobi? Nope, It's ".COM" There are many solid reasons for the direction of using your existing web site and making it mobile compatible, versus creating a dedicated .mobi site:
- It maintains brand recognition, i.e. "youtube.com", using one domain versus two doesn't confuse marketing/advertising efforts
- The majority of online users know/understand .com domains while are not familiar with .mobi
- . mobi usage & content creation is waning, not a smart long term tech/spend direction. Even Google/Yahoo engineers agree .mobi is waning and not a platform they are interested in continuing to support.
Does My Business Need A Web site That's Mobile? And Is There An Audience For My Business On Mobile Phones?
Mobile optimization is ideal for and should be implemented on every type of business web site Whether your business is retail, roofing, real estate, a restaurant, or a government funded organization, being mobile will allow the fastest growing online search market to have access to your business anywhere and anytime now and in the future. Going mobile now, will allow your business to further it's brand recognition, as well as to be a forward-thinking pioneer within your industry by setting a new standard for accessibility and on demand customer service. In short, "Go Mobile, Get Found."
MOBILE SEARCH ACTIVITY AMOUNG MOBILE USERS AND MOBILE USERS WHO ACCESS THE INTERNET ON THEIR MOBILE DEVICE
Question: Do you search the internet on your mobile device? (yes, no)
Statistic courtesy of iCrossing's How America Searches Mobile April 2007. Base: U.s. mobile users ages 16+ (n-1,001) / Mobile users who access the Internet on their mobile device (n=300)
So, What Are Your Waiting For? The Time For Going Mobile With Your Web Site Is Now!
Contact Think Profits.com today to learn more about upgrading your business web site design so that it's mobile friendly and mobile optimized.
Get A Quote To Upgrade Your Existing Web Site Design To Be Mobile Friendly >>
Not Sure If Your Website Design Is Mobile Friendly or Optimized For Mobile? Find Out Now with a Professional Internet Marketing Web Site Audit Evaluation by one of our Expert Internet Marketing Specialists. For more information, click here: Web Site Audit
